This elegant, upscale and inspiring boulevard was a showcase for Barcelona's bourgeoisie at the turn of the 19th century and it continues to be a magnificent showcase today: architecture, design, fashion, gastronomy... This avenue links the Plaça (square) Catalunya with the district of Gràcia, hence its name. Here you will find the finest modernista buildings -La Pedrera, Casa Battló, Casa Amatller, Casa Lleó Morera- and a great shopping. Luxury international fashion brands have their headquarters here (Valentino, Prada, Louis Vuitton, Loewe, Stella McCartney...), but you’ll also find other more popular ones like Zara, Nike, Puma, and H&M.